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Customer Insight Workshop

Aligning Requirements with Market Need

Customer Insight Workshops – Helping you to articulate your “internal” Value Proposition

Lots of companies talk about the importance of defining their “value proposition”. Often this value proposition is simply “external” messaging that is used to position the company and its products to the outside world. However, before creating an external value proposition it is very important that you can clearly articulate your internal value proposition. This internal value proposition is crucial to:

  • Support the creation of external market messaging

  • Support sales engagements and targeting of new customers

  • Help engineering to better understand the customer’s needs & wants so that they can create products that customers love

So what is an internal value proposition?

It is a detailed representation of:

  • The key problems/needs of a defined market segment for which you have a proposed solution

  • The main buyer personas for this target segment

  • The competitive landscape

  • Your solution architecture at a high level

  • The unique selling points for your solution

  • The strengths, weaknesses, opportunities and threats for your solution

This representation of the value that your organization can deliver for a targeted market segment is hugely insightful for your Engineering, Sales & Marketing teams. It  can also inform your product vision and strategy.

How can CliffRun Media Help?

Research , Design, Innovation

Contact us for details of a 3 day workshop, broken out over a series of 1/2 day workshops that directly supports and mentors the company in articulating their  “internal” value proposition.

Whether you are a startup or SME you should take the time to ensure that your can articulate your “internal” Value Proposition – a key part of this is having a deep understanding of the needs and problems of your target market.

CliffRun Media can help through our Customer Insight workshops that will provide tools, templates & methodologies to support your teams to:

  • Clearly define your target market – customer problems/need analysis

  • Prioritize the most important problems or needs to address first – using portfolio management techniques

  • Define your solution

  • Implement a SWOT analysis of your solution

  • Validate your hypothesis with the market

  • Articulate a clear product strategy

“Working with Siobhan enabled us to really understand the market we are addressing and the problems and needs of our customers – we learned to recognize the huge benefits that can be achieved from an “outside in” approach to product management. As a result, we have strengthened our value proposition” Bill Walsh, CEO Aspire

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“The programme strongly informed our strategic discussions for growth going into 2015. The structure of the course and the thinking behind it has very much helped me in my high-level discussions with investors. Highly recommended”  Des O’Mahony, CEO Bookassist

Ideation/ Innovation

WHERE DO YOU PLACE YOUR BETS? WHICH IDEAS ARE WORTH INVESTING IN?

Innovation Management is key to the progression of ideas that will evolve your core strategic objectives. As a start-up entrepreneur or established company you cannot afford to chase every new idea – so where do you place your bets? Which ideas are worth investing in? What criteria do you use to rank new ideas and pick the ones that will yield the best ROI.

How can CliffRun Media Help?

We can provide you with tools and methodologies to enable your company to:

Understand the importance of continuous innovation 

Contact us for details on our 1/2 day workshop on the need for continuous innovation

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Foster a culture of innovation – encourage people to think outside the box

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Contact us to help you establish and facilitate 1 day innovation workshops that are truly effective

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Manage a portfolio of generated ideas – only invest in the ideas that are likely to deliver the best return

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Contact us for details of our 1 day workshop to help you apply tools to manage your portfolio of ideas effectively

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Ensure you have the right balance in your portfolio – mitigate against only exposing the company to “high risk” projects – ensuring you don’t forget about the “bread and butter” projects that keep the lights on!

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Contact us for details of our 1 day workshop to help you apply tools to manage your portfolio of ideas effectively

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Validate your ideas with the market – ensuring you have a compelling problem to solve that customers will be willing to pay for?

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Contact us for details of our 2 day workshop to provide guidance and tools to help you validate your business proposition.

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